3 common challenges every liquor marketplace face and tips to overcome them

This covid — 19 pandemic situation has forced consumers to change their habits from on-premises to off-premises consumption.

There was momentum behind the online alcohol and delivery movement before the pandemic as well, stay-at-home measures have boosted it further. As consumers continue to adjust to the effects of Covid-19, the liquor industry is adapting and evolving to it.

Beverage alcohol eCommerce value grows by 42% in 2020, to reach US$24 billion by end of 2021.

The liquor and alcohol industry is a challenging business. You would definitely realize stiff competition in the market once you start your own online liquor store. But you can stand out from it if you have a powerful and creative multi-vendor marketplace and manage it effectively.

3 common challenges every liquor marketplace face and tips to overcome them:

1. Alcohol Restrictions and Regulations: — Selling alcohols, beer, etc requires a business to follow several rules and regulations. On top of that, excess taxation can quickly kill a start-up business. Research about all the restrictions or rules that needed to be followed and make sure your store complies with state and local laws to sell your product.
2. The Age Factor: — This also acts as a challenge to run an online liquor store. Selling alcohol to minors is not allowed in almost all major cities. Since the buying process is done online, it is difficult to know the age of your customers. Although websites check the age of the customers, some people often bypass it. Equipping your marketplace with strong security and safety features will help you to prevent it.
3. Temperature Check: — Maintaining the temperature of liquor during the delivery process is a difficult task. Some liquors are best served at a certain temperature. Following proper packing, the use of dry ice and small freezers will assist you to maintain the optimum temperature throughout the delivery.

Final thoughts

“War and drink are the two things man is never too poor to buy.” — William Faulkner

People are ready to spend money on liquor. Hence, demand already exists. You just need to make the buying experience smooth as possible. Attract many customers by offering many varieties of alcohol, on-time delivery, offers or discounts, etc.

For the efficient running of the online liquor business, having a strong and innovative marketplace is mandatory.

If you require more detailed instructions on how to build it, check out this step-by-step guide to building a multi-vendor marketplace App for your liquor store.